Published by Matias Bessai

On May 8th, CentreCourt hosted a unique launch event for their Kipling Station Condos project, under the historic roof of Toronto’s revered Massey Hall. The launch marked the official start of sales for the 50-storey tower designed by B+H Architects, situated next to the Kipling Station transit hub, in the centre of the high growth area of Downtown Etobicoke.

In the moments before doors opened for the event, the lineup for the launch snaked west on Shuter to Yonge Street, before continuing down Yonge for multiple blocks, and creating a stir on social media in the process. All told, nearly 2,000 brokers attended the event, making it one of the highest profile condo launches in recent memory.

“In today’s market, we knew that the type of launch that would create waves would need to have a clear and compelling value message that would resonate with purchasers. With suites starting in the $400’s, Kipling Station Condos is the most attractively priced project in the market today”, said Jason Lam, Partner and Senior Vice President of Sales and Marketing at CentreCourt. In addition to conveying the project’s value message, Lam said that CentreCourt wanted to highlight the project’s locational attributes. “The other key selling point of this launch is that this is an unbeatable location – the site is located just steps from the Kipling Transit hub and is in the heart of Downtown Etobicoke.”

The packed house was welcomed by an MC and an upbeat soundtrack, followed by speeches about the project from Shalini Karthigesan, Senior Sales and Marketing Manager at CentreCoutrt and Jason Lam. The event concluded with a motivational pep talk by former-NBA player and hall of fame motivational speaker, Walter Bond.

“In today’s market, CentreCourt believes it is critical to provide purchasers with a project like Kipling Station Condos – a project that is priced attractively today while also being located in a neighbourhood that has the key ingredients for significant growth – growth that we think will outpace the broader GTA market materially.“ says Lam. “This mindset and approach has been central to the success we’ve had in identifying locations that drive the long term success of our purchasers, and in turn, our own business. The traction we’ve had right out of the gates with Kipling Station Condos shows us this recipe is resonating as strongly as ever, and we couldn’t be more excited to bring a fantastic, transit-centric project to downtown Etobicoke and do our part to contribute to this rapidly growing neighbourhood”

Sales for Kipling Station Condos have been strong, according to CentreCourt, with the event doing a tremendous job to generate buzz for the launch. Interest in the project is high, with prospective buyers moving quickly on the opportunity to be a part of the next era of Etobicoke. With a total of 552 units available, starting in the 400s, the project has been a success out of the gate.